Kae-Beauty has been born out of the desire to create both an online shop and physical stores; to sell all things beauty. I am passionate about skincare and through research online, and following trends on social media I have found that the most innovative and fresh skincare is coming from South Korea.

It is important to me that I find ranges that do what they say they do but also will not break my customer’s bank. I must be mindful of consumers’ ability to spend, especially in these trying times. I made sure that I selected products and partners that offered value above all else, with an affordable price tag. This was another reason why K-beauty was the obvious route to choose.

The Korean skincare system is known for its extensive 10-step skincare routine. Offering a complete turnkey skin solution. From a technology perspective and use of the best possible ingredients. Products coming from South Korea are at the forefront of the ever-developing skincare market.

The products consider innovation as well as the environment and consistently maintain harm-free beauty. The routines are completely customizable and above all protect and maintain the skin’s natural protective barriers. The objectives of Kae-beauty are to focus on long-term skin health and ensure that we are always protecting against harm and external damage from the environment and from our lifestyles. The results are clear glowing skin that’s always balanced. Ageing is slowed down, blemishes are minimized, and tone is maintained. Our products contain no harsh chemicals, and hydration is always key to ensure that the skin looks plump and Dewey. We have focused on results-driven options to ensure that whether you are using a spot treatment or a full range your skin will always be healthy.

Our vision for Kae-Beauty is to launch a beautiful and easy-to-use website incorporating all the ranges we have sourced thus far. Our five-year plan is to have multiple retail spaces within every shopping mall around South Africa with our flagship store in Sandton City in Johannesburg. Our retail stores will create jobs for young professionals, and we will work hard to create a passionate team that will advise and recommend the best possible product for their customer’s skin.

We will continuously research and remain as current as we can with all the ever-updating and changing aspects of the beauty industry to ensure that our customers will always have the best possible products and therefore the best possible skin.

Our online store is interactive and showcases over 250 products so there is certainly something for everyone whether you need a full skincare regime or just an individual product to enhance or improve the routine you already have. As mentioned, before we have not only considered all different skins but also all different budgets so our solutions will be able to fit into anyone’s lifestyle. Our retail pop-ups will be beautiful, engaging, functional and above all else interactive. They will showcase the length and breadth of our range in a highly visible and attractive way. Not only do our selected product work but they look amazing on the shelf and will attract passes due to the fun and sustainable packaging. I am so excited about this new challenge, and I can’t wait to meet you online or in person so that we can begin your new skincare journey.